2min chapter

From The Blockchain cover image

Starbucks’ On-Chain Loyalty Program is Kicking Butt… Why This Brand Strategy Works Ft: Adam Brotman

From The Blockchain

CHAPTER

Introduction

The speakers highlight the significance of using digital platforms to establish emotional connections with customers, particularly millennials and Gen Zs. They introduce the podcast 'From the Blockchain' and its aim to promote idea sharing and innovation, and also introduce special guest Adam Brotman, renowned for his work at Starbucks and involvement in the Web3 space.

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