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Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

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Navigating the Total Addressable Market: Insights for Founders

This chapter explores the critical role of total addressable market (TAM) in startups, particularly in emerging markets where data is scarce. It provides a metaphorical comparison to surfing and categorizes markets into known, emerging, and invisible, emphasizing how market understanding can attract investors.

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