The Importance of Tracking Performance

I feel like a lot of practitioners, you know, it's very much about their egos and about the attention. And that for me is where you really improve as a collective group for the outcome. I was one of the first guys to use GPS in the NBA in 2008. No one had heard a catapult. People are looking at me as if I'm mad. But you've got so many different data points and therefore, what is it actually telling you? What effect can you have and how is that influencing the bottom line and the bottom line is the game?"

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