Freconomics radio goes back to school right after this episode. How much does reputation matter to college students? We go up to urchiola's school columbia, which is currently tied for second in the us News and world report ranking of best american universities. The reason they can justify charging 80 k a year is probably the brand name.
America’s top colleges are facing record demand. So why don’t they increase supply? (Part 2 of “Freakonomics Radio Goes Back to School.”)