The Power of KPIs

Michael Gaudet joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the best B2B growth channels for different CAC levels.

Michael is a Performance Marketing Leader with over a decade of digital marketing experience building and managing high-achieving revenue teams. Highlights include: what you need to have in place before thinking about marketing and growth channels (3:35), how to decide which channels to invest in (9:29), how to effectively test new channels (13:41), what sales leaders need to understand about the differences between marketing channels (14:58), the importance of a good CRM (21:32), how to build the minimum viable marketing team (28:45), which channels are best for the $1-10k CAC level (34:44), which metrics to measure at this level (37:20), the pros and cons of using SEO at this stage (50:23), and secondary channels to consider (54:00).