3min chapter

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GOP Is Throwing Out ‘Catastrophic’ Candidates to Democracy

The New Abnormal

CHAPTER

Exploring the dynamics of financial support and loyalty towards a polarizing figure

Exploring how a wealthy individual convinced others to invest in him, despite financial differences, through marketing strategies portraying victimhood and rallying supporters against perceived adversaries. The chapter uncovers the loyalty of investors despite past losses, based on their belief in the individual.

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