
What Happens When Metrics Drive Bad Behavior with GoPro’s Kacey Sharrett
The Frictionless Experience
00:00
Optimizing E-Commerce: Insights and Strategies
This chapter explores the critical role of A-B testing in enhancing e-commerce user experiences and the use of data-driven insights to refine website functionalities. It discusses real-world applications, challenges in gathering customer feedback, and the importance of predictive analytics and understanding customer journeys to drive innovation.
Transcript
Play full episode