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What Happens When Metrics Drive Bad Behavior with GoPro’s Kacey Sharrett

The Frictionless Experience

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Optimizing E-Commerce: Insights and Strategies

This chapter explores the critical role of A-B testing in enhancing e-commerce user experiences and the use of data-driven insights to refine website functionalities. It discusses real-world applications, challenges in gathering customer feedback, and the importance of predictive analytics and understanding customer journeys to drive innovation.

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