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Airbnb, Plus Lessons from Kraft Heinz and Zero Based Budgeting

After Hours

CHAPTER

The Big Disruption in Food

The big disruption in food, I would argue, is not necessarily come up from what's happened to the economics of food. Food now needs to compete along a completely different set of dimensions. And where the big brands are vulnerable is so much their brand meaning has been wrapped around a set of values that just simply no longer hold, no longer matter.

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