There's a zoo in China, and there's some allegations that their star attraction is really a man in a sun bear costume. Twitter has removed the gigantic glowing X from its roof because, well, I guess the official story is probably the San Francisco Sun. But you know what the real story is? It was the best branding campaign of all time. They didn't need to advertise or send out press releases; they just needed to put a gigantic illegal X on their roof.

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