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S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
JUST Branding
How to Start a Journey With Your Brand
Kate Middleton: I think the system that everything is operating in does need a bit of a look at. What this, what you've presented to us today enables us to do is to look at a system where there's incentives all the way through. And we'll go through step by step and work on one product at a time. The audiences around the world, they want transparency, they want realness and honesty.
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