REECE WABARA: How I Built A £150 Million Business By 30
THE CEOCAST
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How to Make a Product That Sells
If you have something which is organically growing a public push of marketing spend makes sense. You make it grow faster However, I would never advise to make a product then it only sells via marketing That's why a lot of brands now driven from influencer channels are struggling now. The things that are good today will still be good tomorrow. Things that are timeless will still be timeless tomorrow. So when they drop six months later, they're still going to be Yeah, basically in fashion Fashion has got a bad stigma because they do stay the same. We design Two months two months at a time six months in advance. Right now you'd probably be designing for summer next year No winter now actually
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