How to Make Guided-Track More Learnable

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How do you embed learning into an application in a way that doesn't feel annoying like Clippy the paperclip? One app that I think does a good job of continuing to teach you things is Superhuman, the email client. It teaches you to use the app in a more and more sophisticated way. In Brett Victor's terms, it's like dumping Legos on the floor to see what's available.

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How do you design a product to handle user failure? How do you keep users motivated even when they fail? How do you successfully onboard new users? What are some different kinds of search behavior? How and when does gamifying a product increase user engagement and success? What psychological components do games attempt to engage with? How do we develop expert intuition in a domain?

Rob Haisfield is a behavioral product strategy and gameful design consultant. He applies behavioral science and game design principles to products to influence user behavior. This is based on the thesis that when people use tools in ways that allow them to more effectively accomplish their goals, they gain more value. He also works as a behavioral product strategist for Spark Wave and its various portfolio companies, recently focusing on the onboarding for GuidedTrack. You can learn more about him at robhaisfield.com, follow him on Twitter at @RobertHaisfield, or email him at rob@influenceinsights.io.

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