3min chapter

Acquired cover image

Porsche (with Doug DeMuro)

Acquired

CHAPTER

The Importance of Pricing Power

LVMH owns Ferrari, Lamborghini but more on licensing agreements than trying to own those businesses. Porsche is kind of in a league of their own in making the number of cars that they do. It's like this magical sweet spot where they get to be a luxury brand without making so few things that you can barely even work with the company.

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