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50. Insights-powered ABM | Citrix
Let’s talk ABM
ABM Centre of Excellence
An ABM centre of excellence is a source or common repository. It doesn't necessarily mean a database, but a repository of stories and success stories. So it's about having that and it can't stand still, it has to grow. As we get success stories from the ABM's, from the account-based engagement champions then we will build to that.
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