S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
Limited Supply
How to Be a Successful Sporting Goods Store
I don't know why I'm thinking like a sporting goods store. Do they sell something consumable? Yes. But a very small part of their business is consumable. Who's the buyer in these stores? Who's excited to go in and get something even if they're not paying? A lot of their business represents newness, a new chapter in your life, something exciting happening.
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