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Google’s Quantum Breakthrough & The World Cup Goes to Saudi Arabia

Prof G Markets

CHAPTER

The Economic Paradox of Global Sports Events

This chapter explores the financial challenges of hosting major sports events like the World Cup and Olympics, revealing that most tournaments incur losses despite their vast expenditures. It also examines Saudi Arabia's strategy to use these events for brand building and economic diversification, contrasting immediate financial implications with potential long-term benefits.

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