2min chapter

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The role of storytelling in product marketing | Danny Peavey, Story Sells

Product Marketing Life

CHAPTER

Product Marketing

Roxanne Jones: I feel like a lot of marketers or product marketers could have easily been therapists. She says that with age comes hindsight and more self reflection. No matter where you are at the stage in your life, reflect back on your experiences to see what inspiration you're pulling in for inspiration from she says. "I think storytelling can get thrown around and be used as a buzzword," said Jones. 'It often gets used interchangeably with times narrative design'

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