E tolingik sads: I'm a big fan of using whatever attribution modele you used last month. That doesn't mean, like, we value the contribution in that that chamel, that cacti, that team had to the business just based on this model. It's also important not to make your decisions based on act a last touch. You're never going to be paid social. Like you're never going To run a t v with a little geko? If blast out, yo, attribution was the only thing thing that works. And so i like looking at having indicators that help decision making. But if i look at it in a silo, it