9min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

The simple path to great strategy: Alex Smith

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Strategic Innovations and Audience Insights

The chapter explores Nintendo's strategic moves in the gaming industry, focusing on how they leveraged their weaknesses to innovate the unique product, the Switch. It underscores the significance of audience insights and deepening profitability within a specific market segment to drive success.

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