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bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

HUNGRY.

00:00

The Brand-New Loop

In the small business every day is that hey guys what about this you're coming on a Wednesday it's done on a Thursday coconut cloud. In big organizations and a big organization it takes ten weeks for them to organize a meeting because they can't get their acts together. The innovation slows down and then what happens with the innovation it slows downYou get inertia and then you get decline, guess what consumers notice and get roll if you haven’t done a new and it's really boring and slowly it dies.

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