Marketecture Feed Drop: Podcast Ad Tech for Dummies
Sounds Profitable
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How Much Do You Know About Your iHeart Ads?
iHeart was spending a substantial amount of money each month to do this like this was a really concerted effort and i would be shocked if we found another company who did that. There are plenty of ways out there to generate downloads to raise the rank of your show that don't stick, but fraud they've brought a tough word in podcasting. People defrauding advertisers by buying downloads is probably less likely than improper placement of ads which is what i would call this iHeart situation.
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