The WealthAbility Show with Tom Wheelwright, CPA cover image

Impact Filter Strategy

The WealthAbility Show with Tom Wheelwright, CPA

CHAPTER

The Power of Naming

The chapter discusses the importance of naming a new project or idea to differentiate it and give it a distinct identity. It highlights how assigning a name helps in the educational process and sales process, drawing parallels to the significance of names in various contexts such as naming a new baby or a project for marketplace appeal. The discussion delves into historical references and examples to emphasize the impact of naming on communication and perception.

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