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The WealthAbility Show with Tom Wheelwright, CPA

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The Power of Naming

The chapter discusses the importance of naming a new project or idea to differentiate it and give it a distinct identity. It highlights how assigning a name helps in the educational process and sales process, drawing parallels to the significance of names in various contexts such as naming a new baby or a project for marketplace appeal. The discussion delves into historical references and examples to emphasize the impact of naming on communication and perception.

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