Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The Cost of Sports in America

Bob Greene: Sports in America has always worked hand in hand with media outlets that carry the games. He says there's an insatiable want in this country for authentic politics and sports are unscripted. "I don't know why it took so long, but that part's never changed," he said.

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