Most people don't truly believe in the staggeringpotential that they possess. They live their whole life with, ah, you know, blinders on and never look for it. The key is to wake up while you still have the unity to do things. Even the dumbest person i've ever met has still been smart about something,. And there's opportunity in all those things. You're not folks on providin value or providing some sort of great product. You're folks on what you can get. I mean, right? So it's going to take a lot of mental work, like mental work,  to re-do your programme.