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#17 Björn Fahlén: Quality First Investing

Investing by the Books

CHAPTER

How to Measure the Cost of Equity

Tying business quality to the cost of equity is not that common in the industry, which primarily measures risk through volatility. A stable, predictable company will have required return while the whisky company with unpredictable cash floes will have a higher required rate. The price you pay is the most time honoured determinate of whether something is risky. What we believe shapes invest is expectations.

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