A LOAD OF BS ON SPORT cover image

033: John Cleese & Rory Sutherland on creativity and play

A LOAD OF BS ON SPORT

00:00

How to Tap Into the Unconscious?

Rore: Play has to be separate from ordinary life, because when your preactuals are preoccupied with the tasks and duties of ordinary life, you're not in touch with your unconscious. You have to sit down like meditation, let the mind settle a bit, and after 15 or 20 minutes, you will come up with ideas. But later on, at the end of the session, you can examine it with your logical critical faculties and think, that one won't fly, but this one might. In our tribacshar i think you have to the inverted commes. Wasted time is actually integral to the process. I don't think there's a way of actually eliminating

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