Wisdom From The Top with Guy Raz cover image

Foot Locker: Ken Hicks

Wisdom From The Top with Guy Raz

CHAPTER

The Nike Store Would Attract More People Than the Competition

When a Nike store opened in a shopping mall with a Foot Locker, the revenue at that Foot Locker would actually go up. "They knew we would manage it the best and so they would give us more," he says of Nike's stores. But the Nike store would attract people who might not have come into us but go to the Nike when they're looking for shoes.

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