Foot Locker: Ken Hicks
Wisdom From The Top with Guy Raz
00:00
The Nike Store Would Attract More People Than the Competition
When a Nike store opened in a shopping mall with a Foot Locker, the revenue at that Foot Locker would actually go up. "They knew we would manage it the best and so they would give us more," he says of Nike's stores. But the Nike store would attract people who might not have come into us but go to the Nike when they're looking for shoes.
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