3min chapter

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This Much I Learned: The NFL’s commercial boss on the rise of athlete activism

Marketing Week

CHAPTER

Is There a Future for Sports Advertising?

The en fel's been veryt vocal on social issues. Is that something that you're now seeing brands increasingly take on board as well? You know, there's lots of talkin the marketing industry about purpose and so on. And we mentioned a superbo ther and a lot of brands earlier this year, ad sort of messaging within a lot of their ads. It's become very hot topic, even in the last 12, 18 months. I think it's so important for athletes to have a voice. In supporting freedom of speech, am a not only saying the right thing, but actively doing it m and showing action to support it.

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