From Goat Farms to Print Innovations

On average, international events emit over 2,000 tonnes of greenhouse gases, which is the equivalent to what 270 UK citizens emit in a whole year. 

The events industry has been under scrutiny for a number of years in regard to its sustainability, with many factors such as international and domestic travel and exhibition waste to consider, it's quite a beast to tackle!

Back in 2012, to coincide with the London Olympics, a new Standard dedicated to Sustainable Events Management was launched. ISO 20121 provides a robust framework for those seeking to take actionable steps to tackle their sustainability, such as todays' guest FESPA.   

In this episode Ian is joined by Graeme Richardson-Locke, Head of Associations & Technical Lead at FESPA, to discuss FESPA's journey towards achieving ISO 20121, the challenges faced along the way and benefits felt from certification.

You'll learn

·      Who is Graeme Richardson-Locke?

·      Who are FESPA?

·      What was the main driver behind obtaining ISO 20121?

·      What was the biggest gap identified in the initial Gap Analysis?

·      What did FESPA learn from the experience of implementing ISO 20121?

·      What are the main benefits of ISO 20121 certification?

Resources

·      FESPA

·      FESPA Sustainability Spotlight

·      Isologyhub

In this episode, we talk about:

[02:05] Episode Summary – We welcome today's guest, Graeme Richardson-Locke, Head of Associations & Technical Lead at FESPA, to discuss their journey towards achieving the best practice standard for Sustainable Event Management – ISO 20121.

[02:40] Who is Graeme?: Graeme has spent 40 years in the print sector, from textiles to graphics to industrial printing. Starting from an apprenticeship in screen printing, which moved onto industrial printing and then finally into digital print.

A little known fact about Graeme, he used to live on a goat farm on the Isle of Isla in the inner Hebrides. He speaks fondly of his time in a small community of just over 3,000 people, taking long walks and admiring the rich landscape.

[06:00] Who are FESPA? – FESPA is the global Federation of National Specialty Print Trade Association.

They work to support visual communication businesses in wide format and production of wide format products, so this includes things like garment decoration, interior décor, signage and industrial products.

Their association have members across 37 countries with around 1400 businesses within their membership. They ultimately seek to reinvest their profits for the purpose of inspiring, educating and growing the industry.

Their roots can be found in creativity, with some of their founding members coming from a background of screen printing.

[09:55] What is the scope of FESPA's ISO 20121 certification? Currently it extends to their major European based exhibition – Global Print Expo, which also includes their European Sign Expo.

They thought it best to roll out certification to the Standard against their largest event.

Outside of the certification scope (so far) they do run events in Mexico, Brazil, Africa and the Middle East. It would be much too large of an undertaking trying to certify all their events initially, so they started with the European events with a view to expand their scope of certification at a later date.

[11:05] What was the main driver for achieving ISO 20121? Their was a clear need for sustainability related materials to be made available to their members. So FESPA started to develop a guide on sustainability certification schemes, a glossary of terms and a calculating carbon guide.

As a result, they set-up a feature on their website called Sustainability Spotlight, which highlights new sustainability produced materials coming to market. So it was clearly a topic of focus for their members.

They also sought to increase the positive impact they can have within their community, reduce the negative impacts and further develop their overall value.

[13:05] The ethical way forward – As an internal advocate, Graeme wanted to put forward a proposal for something that was really meaningful and not just a greenwashing exercise. This is something that seeking certification, which includes third-party verification, can provide.

[13:35] How long did it take FESPA to achieve ISO 20121? – FESPA began looking into the Standard back in 2022, but it was mired with other turbulence that needed their focus. The pandemic, the war in Ukraine, supply disruption and inflation, there was a lot happening in a short space of time.

They made a start on their journey in the Summer of 2022, but it was slow going as they were still building back from the pandemic. The slow burn picked up speed in 2023, with their certification being secured in May 2024.

[15:45] What was the biggest Gap identified during the Gap Analysis? FESPA have a lot of talented members, with a lot of competence, but the experience of creating formalised policies, procedures and a Management System that had to meet the set requirements of the Standard was a learning curve.

FESPA didn't have the benefit of other ISO certifications, and this was the first time they were implementing an audited Standard, so the whole process was very eye opening.

[16:40] What impact did Implementing ISO 20121 have on FESPA? It provided a new perspective on their business, and has helped to develop a greater awareness of sustainable development opportunities.

An example of this includes when they started to really dig deeper into how they build and run events, from stand materials to catering. They found that switching their stand build materials to fiber build materials reduced their carbon footprint by 90%!

By simply thinking more carefully about what they were doing, they managed to make a massive carbon reduction, with an appetite to reduce this even further.

They worked with a company called Quota to calculate their carbon emissions, as they didn't have that particular expertise in-house.

With that massive reduction as a motivator, they are now looking at stand material lifecycle, with a view to use more recycled materials that can be reprocessed.

[19:00] An eye opening experience -  Completing exercises like a SWOT and PESTLE and rolling out a risk register which is reviewed on a quarterly basis, allows them to really keep an eye on how things are changing and any available opportunities.  

All of these feed into their objective setting for the next year, establishing a solid path of progression to drive the business forward.

[20:10] Keeping up with an ever changing world: FESPA have molded their Management to suit the way they work, which is not linear.

Venues change ever year, and it's critical that their management system assist in asking the right questions for new event locations.

One of their recent events took place in The Rye in Amsterdam, and they had zero emissions relating to energy because the Rye had their own sustainability related policies and procedures in place.  

[21:15] The event industry's collective effort: Many venues and other businesses involved in the events sector are large organisations with high energy consumption.

Many will already fall under legislative requirements to address and reduce their energy consumption. So, everyone is working in step with each other for the most part.

FESPA's own members are showing trends of steering more towards utilising more sustainable materials such as recycled fabrics, as these have less weight, less cost to ship and more opportunity for reprocessing.

It's still very much a work in progress, but it's being driven in the right direction.

[24:20] Graeme's Top Tip:  The power of systematic thinking, Implementing a Management System requires a new way of working.

Graeme ran into trouble when first providing auditable evidence, as it was not something FESPA had ever done before. They encountered a minor non-conformance for F gas leakage in their head office air conditioning, and while they could confirm that their provider was F gas certified but they hadn't checked to make sure the certificate was in date.

Little examples like this proved that they need a more systematic approach in all aspects of the business to ensure they complied with all relevant regulations, while also providing a solid framework for continual improvement.

[26:15] Celebrating ISO Success: Graeme was fortunate to attend a Certificate ceremony, put on by their Certification Body, BSI. The acknowledgement of not only his effort, but others who had been through a similar experience made for a fantastic celebration of FESPA's achievements.

[27:20] Graeme's book recommendation: Green Swans, The Coming Boom in Regenerative Capitalism – By John Elkington

[29:15] Chris's favourite quote: The biggest threat to this planet is the belief that someone else will save it – Robert Swan

If you would like to learn more about FESPA, and their sustainability initiatives, visit their website.

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