We think the quality is his empar ah, and partly that's because most of what people think they need from personalization is really just localization. So a fers fall like i, we've come a long way in search, and our search is used by minstrian people ais all the results you need. We can do that in the same exact way, like your location gets sent across automatically when you use the inernet. And we just don't save any history of that, really save location all. But we can use it in one search to give you the information you need.