The Learning Phase in Creative Testing

When it comes to creative testing, you're probably always going to be a learning phase. Some of our tests will hit learning limited, and there'll be tests that just, hi, your good active,. But i kind of try to think of bit black and white. Like, hay, if it got out of learning a this is probably a winter. If that makes up, that's 20 % rue, i think is crucial. That's one thing we look forward to for, ii know, to brands we talked to... They used to have that breakdown in campaign management or whatever, th yono table section but i don et knowhere it is any more.

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