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The Jess Larsen Show on Innovation & Leadership
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The Importance of Customer Discovery and Validation
Steve Wozniacki preaches customer discovery and customer validation. In his class, you have to get in front of 10 potential customers a week, 10 weeks in a row. And he's like, this is just finding out what's going on in their lives. This is not trying to influence them to tell you you were right.
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