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Felix Oberholzer-Gee - The Competitive Advantage of Value-Based Strategy

Value Investing with Legends

CHAPTER

Why You Shouldn't Produce Your Compliments in-House

In-house compliments are strategically particularly attractive because it allows you to shift profit pools. Every time a price falls, somewhere in the economy, willingness to pay goes up and where willingness to pay went up, those are the sets of compliments. If you're my complimenter, I want your products to be really inexpensive and vice versa. And as always, this is the usual make or buy kind of decision.

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