Perseverance in Content Creation and Effective Upselling Strategies

Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers).

In this episode, Cathy breaks down:

• How to use YouTube as your #1 lead-gen channel
• Building products based on comment section gold
• What flopped, what worked, and why done > perfect
• Integrating YouTube with Shopify for seamless sales

If you're a creator, a merchant, or both—this is the funnel playbook you've been waiting for.

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Boost AI Search & Filter – AI-powered search that converts

Work with Kurt:

• Grow your Shopify store with me → ethercycle.com/apply
• See how we help stores grow → ethercycle.com/work
• Get my Shopify newsletter → kurtelster.com