The High Stakes of Gambling: VIPs and Their Impact

This chapter examines the role of VIP players in the gambling industry, highlighting their significance as high rollers who generate substantial revenue for companies through targeted marketing and incentives. It explores the connection between gambling promotions and addiction, as well as the industry's growing influence on football, emphasizing a reliance on sponsorships and the evolution of betting practices. Additionally, the chapter discusses the societal implications of gambling, including addiction rates, particularly among women, and the ongoing need for regulatory reform.