Uncertainty Advantage
The So What from BCG
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The Importance of Uncertainty
Alan says we need to shift the way that we view the world. How do we shut out bias, noise and stop looking to a portion of blame? Alan: The more we challenge some of these core assumptions, the better equipped we will be to build that kind of uncertainty advantage. And yet, when you ask which industries are ripe for disruption, my mind goes to financial services or consumer goods.
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