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Podcast pioneer Jesse Thorn built his own business. Now his employees own it.

Channels with Peter Kafka

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Podcasting - I'm So Bad at Cashing In

Jesse: Cashing in is not my core competency. It's the American dream except you didn't make a gazillion dollars. I figured out stuff that I wanted to do and then figured out how to pay for it rather than figuring out what would make money. One of the reasons that maximum funding exists is because I think creators should own their work,. Our hosts own their shows, and I wanted to own my work.

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