The Revenue Leadership Podcast with Kyle Norton cover image

E41: Jessica Chiew of Canva on Building AI-Native GTM Org

The Revenue Leadership Podcast with Kyle Norton

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Building a Strong Data Foundation for AI Success

This chapter emphasizes the critical role of a robust data layer in driving successful transformations within organizations. It explores the integration of data teams, including data scientists and engineers, to enhance CRM workflows, while also discussing the establishment of a centralized AI council for orchestrating AI initiatives. The conversation highlights the balance between leveraging external vendors and nurturing in-house capabilities for effective AI and data-driven strategies.

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