Fauna: I think the trend that you see out there probably most strongly today is because of the rise of the popularity of product lead growth. And for a whole host of reasons when this is not done well, and I think most of the time it's not, it's a very efficient way to like blow up your company. Fauna: But they are also both very different all the way through, meaning from what you build to how you go to market to serve both markets very effectively. It is almost like two separate companies.

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