Goruck - A Tactical Business Case Study

Today on the show, I talk to GORUCK founder Jason McCarthy, who started the company after serving as a Green Beret in Iraq. What began as a backpack company has morphed into a tight-knit community of people looking to push themselves through what Jason calls "Good livin." Today on the show, Jason and I discuss where the idea for the GORUCK events came from and what a man can learn about leadership, teamwork, and community by doing hard things with other people.