Scott Galloway on the end of the brand era, monetising rage and how to create wealth
Uncensored CMO
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The Evolution of Branding Strategies in the Digital Age
This chapter explores the transition of brand building from traditional methods to the digital era, highlighting the shift from reliance on branding to focusing on product quality and supply chain. It discusses successful companies prioritizing excellence over advertising, signaling a changing business landscape. Additionally, the chapter examines the decline of traditional branding approaches and the importance of adapting to contemporary marketing dynamics.
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