Advertisers want to be associated with stuff that makes you smile. That's much lower friction and you're much more likely to share it. The whole idea is to create like you have that that pot of endorphin release while you're seeing a Snickers logo or or bars. And yet sounds really voodoo and like strange but this is a big part of how brand brand marketing works. It's not about getting you to buy right now. It's that next time you're standing at 711 and you see that Snickers bar I go for one and like and you don't even realize the the impact and why you grabbed it.
In this week’s episode Ben and James discuss BuzzFeed in the context of the Brother Orange story, then talk about Amazon’s Dash Button and Home Services initiative, along with a dive into the technical details of Amazon’s balance sheet (sorry, it’s a bit dry) and why Ben is nervous.
Links
- Matt Stopera: I Followed My Stolen iPhone Across The World, Became A Celebrity In China, And Found A Friend For Life – BuzzFeed
- Ben Thompson: Why BuzzFeed is the Most Important News Organization in the World – Stratechery
- Matt Stopera: Who Is This Man And Why Are His Photos Showing Up On My Phone? – BuzzFeed
- Peter Osborne: Why I have resigned from the Telegraph – OpenDemocracy
- Introducing Amazon Dash Button – Amazon
- Introducing Amazon Dash Replenishment Service – Amazon
- Amazon Home Services – Amazon
- Ben Thompson: Losing my Amazon Religion – Amazon
- Timothy Green: Amazon.com Inc. Is Losing More Money Than You Think – Motley Fool
- Marc Bain: Consumer culture has found its perfect match in our mobile-first, fast-fashion lifestyles – Quartz
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