Episode 040 – BuzzFeed and Amazon
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Brand Brand Marketing
Advertisers want to be associated with stuff that makes you smile. That's much lower friction and you're much more likely to share it. The whole idea is to create like you have that that pot of endorphin release while you're seeing a Snickers logo or or bars. And yet sounds really voodoo and like strange but this is a big part of how brand brand marketing works. It's not about getting you to buy right now. It's that next time you're standing at 711 and you see that Snickers bar I go for one and like and you don't even realize the the impact and why you grabbed it.
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