Is It Easier to Buy Features Than to Buy for You?

The easier thing to do is to buy features, then it is sometimes to buy for us. And partly because buying a competitor is always, it's difficult. If you don't have enough customers to potentially sell those new modules to, that's the easiest way to start getting bang for the buck on your first acquisition. Blackboard has done things as diverse as print media, industrial manufacturing and optometrist clinics.