Startups have a truly unique time to potential payoff ratio. Pay the entry fees each time knowing that it's an incredible use of your money. Minimize the cost of failure to minimize your risk. Play a game with huge potential rewards and manageable entry fees then we'll see what happens. Great ideas usually sound silly at first but once you've got them tested out, they're great.
Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.