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Part Two: Frank Lorenzo: The Man Who Ruined Air Travel

Behind the Bastards

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The Importance of Cheap Flights

Lorinzo was openly against the better product concept. He said the traveling public looks for the dollar sign what they're interested in as a cheap seat. The ones who don't like our service can go pay higher prices on another carrier, he says. While he's doing all this getting each union to agree to a few cuts under the promise that they'll be spared And someone else will get fired. This puts like 21 million dollars in the bank right away and he gets another big like 30 million dollar loan from chase man hatton. So suddenly continental has like a weird amount of cash on hand Even though they lose like 80 something million dollars that year.

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