Introduction

Richard faylor is an economic professor at the university of chica o. He collaborated with pioneering psychologists danny conman and amos tversky, helping create what has come to be called behavior economics. Tayler would go on to win his own nobell prize in 20 17. Back in two thousand eight, faler published a book calld nudge, improving decisions about health, wealth and happiness. It was co authored with the legal scholar cassanstein. Nudge proved to be phenomenally popular. I think something like two million people have read nudge around the world.