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In Her Shoes: Nili Lotan

The Cut

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Fashion and the Fashion Industry - What Do You Think Has Changed the Most?

I think fashion goes in cycles, and still does. A lot of the materials that i've been using in the past, i'm using now. But the materials getting lighter, which is definitely something that i have been seeing throughout my career. The males are putting a lot of atension of creating fabrics that are not only as sustainable as possible, but also lighter in weight. And at the end of the day, nothing changed in clothes. It's very similar to what my mother wore. I started my ecom at two thousand, i believe it was two thousand and 12, and it was pretty much the beginning. Social media is a whole new thing that started somewhere around the same time

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