5min chapter

The Weekend University cover image

Evolutionary Psychology & Mental Health - Professor Paul Gilbert OBE

The Weekend University

CHAPTER

Carismatic Leaders Are Not Aware of What's Happening in Their Minds

Most of us are not aware of what's happening in our minds. We just act on so if somebody makes us angry, we think angry thoughts and want to do angry things. So carismatic leaders move you in the opposite direction. They don't want you to be aware of what is being stimulated in your mind. They want to go direct to stimulating it. What is the most powerful emotional system i can stimulate? Ah, i have actually got two, two big ones. One is fear, and the other one is superiority. I can use either of those two to a, stimulate strong emotions in my audience. So they will follow me. A lot of e politics right now is

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