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The Rise of the Cronut Craze
This chapter explores the unexpected popularity and challenges faced by a bakery due to the creation of the cronut, a fusion of a croissant and a donut. It delves into the overwhelming demand, long lines outside the bakery with people camping out early in the morning, and the speaker's personal involvement in managing the chaos. Additionally, it touches upon the extreme measures taken by some to obtain cronuts, such as reselling them at exorbitant prices.