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#283 - Jordan West - Ads & Marketing 101
DTC POD: How The Best Brands Are Built
How Cook-Yless Will Impact Advertising
The new cook-yless world means that you're just not going to have personalized ads anymore. It's going to be a lot harder for brands to actually get their message in front of the right person. Having your own first party data is incredibly huge, so using a tool like triple whaler, north beam,. There's a free version that socio has put out as well. Those are incredibly important to be able to track what is going on and what's actually moving the needle.
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